Anyone familiar with the Google Adwords will know that there is many little hidden gems within its interface. As part of my blogging series i am to indentify some of the simple functions of Google Adwords interface which can have an effect on your campaigns.Today i will look at the difference between Standard and accelerated Ad showing within Google Adwords.In a nut shell Google allows different ways for your ad’s to be shown to the public viewing your ad’s. I will describe these below:
Standard Delivery:
Standard delivery option is automatically selected for you when producing a new Google Adwords account. This is best for campaigns with limited budget as it evenly spreads your ad impressions throughout the day so therefore you don’t accrue all your impressions early on in the day and miss out on exposure.
I would recommend this for any start up website as it is the less aggressive of the approaches. It is also essentially important when using broad keywords as the amount of impressions tend to be higher than that of longer tailed keywords, thus having a potentially higher probability of receiving multiple clicks.
Accelerated Delivery:
Accelerated delivery is the more aggressive approach for Ad showing within the Google search engine. This essentially increases the likelihood that your budget will be exhausted throughout the day as Google will show your ad’s as often as possible.
Accelerated delivery is recommended to those high expenditure accounts looking to receive maximum exposure through Paid search. If you tend to use predominantly broad keywords then there is a high possibility you will exhaust your budget with this method over the normal standard delivery.
Where can i find this option?
If you are new to the Google Adwords then you may struggle to find this function.
Firstly by clicking on the Campaign tab followed by the settings tab you will be presented with a list of your Campaigns. Simply click on one campaign and you will uncover the necessary information on this campaign structured as followed:
You will see within the Budget and Bidding section there is a ‘Position preference and delivery method’ drop down. Clicking on edit button aligned with ‘Delivery method’ will reveal the following:
Simple click on the desired method and press save. This needs to be implemented across all Campaigns for the desired affect through your Adwords account.
Why do this?:
Ad showing is a crucial aspect of Paid search management sometimes missed by those within the industry. Although its not a crucial fundamental of paid search production it can help bring your companies exposure to the market quicker and more effectively than sticking with the standard method. I would however stress that this is best placed within the larger organisations who’s budget can mirror the potential exposure they will be gaining from this.
Thanks for reading,
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[...] mentioned in my previous post of the difference between accelerated and standard ad showing we indentified some hidden gems within the Google adwords system. Although to many self proclaimed [...]