From the example provided its clear to see the location targeted is Australia as the campaign is for the Australian audience. It is easy to miss when starting out as i believe the default would be the US or whichever area you state when first signing up. If your working on accounts across different countries and regions its essential you change this location targeting or your Ad’s for the UK may end up on the American Google search and if your site is only targeting the UK this is a waste of traffic and a waste of Google Adwords spend. Not something i recommend of course.

Locating within Google Adword Editor:

As a huge fan of the Google Adword editor (although it can be ridiculously slow) i would recommend using this for the majority of your Google Adwords implementation stage. To locate this setting within Google Adwords editor you have to locate the campaigns interface and you will be greeted with the following:

Once this is located you can press the edit Button and you will then be greeted with the following screen:

As you can see from the screenshot it provides you with all the locations you can target through Location targeting in Google Adwords. To select more than one location hold down ctrl and click the locations you want to select. Its a very simple but essential fundamental of Google Adwords activity.

Targeting specific locations within a Single Country:

As evident from the above screenshot it is possible to target select locations within a Country. This only works when selecting one country to target.

This can be key when your target audience only involves people from a specific region. For example: If you were a Plummer but only had the capability to target people within a specific region then it would make sense for your Adwords targeting to specify that region only. Jim the Plummer from Leeds can only deal with clients within the Leeds area. He would therefore select the following criteria.

Jim’s Pay per click marketing would then target only search criteria within the Leeds area. This again is another crucial part of Adwords if you are looking to run a small niche Adwords campaign only targeting the select people who fit under the your business strategy.

As you can see from the examples, Google Adwords location targeting is an essential part of successful pay per click implementation. Targeting the wrong areas, the wrong clients and ultimately the wrong clicks can have detrimental affects on your budget. Its the small minor details which make the difference. Having the right criteria in place can help you on the right path to ppc success. Thanks for reading guys,