Locating Quality Score:

For the purpose of this tutorial and to spend up your whole Google Pay per click life i would recommend the Google adwords editor tool. It can be located by clicking here. Not only is the interface easier to navigate through, it also allows you to mass upload changes to your Google adwords campaigns. Information on the Google adwords editor tool can come later. For now we are using the Google adwords editor tool as a visual display. Its easier to view your quality score across the whole campaign. A visual of this is below:

How is Adwords Quality score calculated?

Quality score is created by Adwords for each of your keywords. Adwords or Google more specifically look at a number of factors in measuring the relevance of your keyword is to your chosen ad text and the search query. Quality score tends to change frequently and can dependant on the performance of your campaign on a whole.

Google further explanation surrounding quality score breaks down the way its created into a variety of factors. The quality score influences the actual CPC (Cost per click) of your chosen keyword. Typically a keyword with a high quality score will have a better Cost per click. Google adwords also produces a estimated first page bid which is the amount it will cost for your ad to appear on the first page of the paid ad inclusion. This is another factor controlled by quality score. Again a keyword with a high quality score will typically have a lower first page estimate as the relevance of the keyword aligned to your ad text will be significant.

First page bid estimate is located directly next to quality score within the Google Adwords editor.

Google Adwords Quality Score in a Nut shell

Google adwords quality score is used in order to ensure relevant ad’s appear to the right users within the Google search engine and network. My experience of quality score within the Google search engine is that those ad’s with a high quality score tend to be the more relevant ad’s, those of which typically earn more clicks, appear in higher positions within the Google paid rankings and bring your campaigns the most success.

My Experience

Quality score tends to help you realise those keywords which you need to remove from your account and those which are potentially high performing keywords. You need a research your target audience thoroughly and not merely follow ‘generic’ Adwords advice. I concede its ironic me saying this while writing a blog however i cannot stress that although the things i talk about are important they shouldn’t be the only things you concentrate on.

Tailor defined pay per click campaigns are the way forward and areas like quality score should be used as a guidance tool only.

Within my clients account focusing on water feature campaigns one of the keywords i had in my account was ‘gift for gardeners’ the other keyword was ‘barrel water features’. The ad text was as followed for each:

Gift for Gardeners
UK Leading Water Feature Supplier
Huge Range Of Christmas Gift Ideas

and the other ad text was as followed:

Barrel Water Features
Huge range of Oak Barrel Features,
A Fantastic Christmas Gift Idea!

One of these has a quality score of 4 whereas the other comes in with a 10. I want some feedback guys on which one you think would attain the greater quality score and why Little test for those willing to answer. Thank you very much for reading.

Ryan