Scheduling Ad’s in Google Adwords:

As mentioned in my previous post of the difference between accelerated and standard ad showing we indentified some hidden gems within the Google adwords system. Although to many self proclaimed experts out there these may seem self explanatory, as a starter its crucial to learn every minor aspect which can help with the results driven from Paid search activity.In today’s blog we will look at Ad scheduling and how this can impact upon the performance of your campaigns. Ad scheduling is as simple as it sounds, its the scheduling of when your Ad’s appear within the Google search engine and the times when they dont.

What is it?
Ad scheduling can be defined down to the minor detail of a 30 minute period. For example: Running a pay per click campaign for a company who’s opening hours are Monday to Friday 9-5, it could be of benefit to tailor the ad scheduling to mirror the opening hours. A business not open at weekends but advertising on weekends could waste marketing funds by having Google Ad’s showing through the weekend.

I am currently working on Paid search for an E commerce company who’s limited budget needs to spread across the month proportionally. With this in mind we took the decision to schedule ad’s to disappear through the times of 9-11:30am and 2-4pm Monday to Friday as these are the times when the majority of potential customers will be working. This scheduling allows the budget to be allocated to times where people are more likely to convert.

How to Schedule Ad’s within Google Adwords:
Scheduling your Ad’s within Google adwords is another simple process however if your unaware as to where to locate this information its a difficult procedure. Everything is simple when you know how.

Logging into your Google adwords account simple click on your Campaigns tab at the top of the website.

You will then reach the campaigns page. From this page click the Settings tab and you will see a list of your campaigns and the following information:

You will see the campaigns,location,language,networks and devices,bid type, budget end date and ad scheduling tabs followed by information relating to each one of your campaigns. Click on the corresponding Ad scheduling option and you will be presented with the following screen.

Click on the day of the week you would like to schedule and implement the times you would like your ad’s to appear. As you can see i have constructed the following:

Once this is completed you can press the OK button and this will schedule the ad’s to appear at the times selected for the day selected. To copy these across the whole 7 days of the week or the 5 working days then click the copy tabs and you will be met with the following command.

Clicking this will allow the scheduling to be copied across the days of the week you desire.

How can Ad scheduling Benefit my account?:
Ad scheduling is a fundamental aspect of Paid search advertising. Implementing Ad scheduling allows costs to be controlled over periods of the day which are unlikely to convert for the type of business your marketing is targeting.

Furthermore the inclusion of ad scheduling allows more of your budget to be used on the times of day where people are more likely to convert. This enables budget to be used appropriately and more effectively in meeting your marketing goals.

Thanks for reading.

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