PPC Site of The Week:Your PPC Sucks

Upon starting my blogging with PPC Leeds I used hundreds of websites throughout the internet as resources. This is still no different. These websites are fantastic and deserve the recognition they receive from other bloggers worldwide. This week I finalised my aims and objectives of this blog.My initial aim is one tutorial post and one site of the week post weekly. The site of the week post is where I ultimately start my blogging. For those interested in PPC, you will notice that a lot of the high profile websites on the World Wide Web have very poor PPC practice. For example: EBay. Due to EBay’s every extending products list, E bay relies upon keyword generation tools in order to feed thousands of keywords into their PPC campaigns. This means some of EBay’s ads become disjointed, offensive, and obscene.

Your PPC Sucks aims to highlight these websites and ‘name and shame’ them within the public domain. I share a common bond with Your PPC sucks. The bond of detesting poor PPC practice. The site has some fantastic examples of incredibly bad PPC. For example: Tech Matrix sells Braille software for the blind. Unfortunately in their PPC ad campaign they use the word choice ‘See’. Although not directly offensive, for a PPC campaign to be so poorly structured is beyond belief.

Your PPC Sucks is a relief to all us PPC executives worldwide. I feel the site is a breath of fresh air and offers almost laughable versions of terrible PPC. It also serves as a warning to us all. Sharpen up your PPC or you may end up on the named and shamed list of Your PPC Sucks. Check it out today.

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