Google Quality Score. What does it mean?

What is Google Adwords quality score and how does the Google Adwords system determine this score?. For some of the advanced people reading this post you will probably need to turn away now.I guess Its fair to say the blog is created for those just starting out with Google adwords. READ MORE

The Importance of Google Adwords Location Targeting:

What is the importance of Google adwords location targeting? Very good question. I would say Location targeting within Google adwords is one of the most important components for implementing a successful PPC campaign. Not only does location determine where your ad’s will be showing, it also disables the other areas of which you don’t want to the ad to show. READ MORE

Using Negative Keywords or Not?!?

Negative keywords are commonly used within Google Adwords campaigns in order to eliminate those unwanted terms. Recently i have been experimenting with the idea that using negative keywords is not as essential as it is perceived by Google.

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Why use the Google Adwords Keyword Tool?

The Google Adwords keyword tool has further developed how we think when developing our PPC campaigns and also how we develop our SEO strategies.  The Google keyword tool is designed to provide ideas of where to take your PPC campaigns. It is not designed to be the holy grail of keyword research as the terms within the Google keyword tool are typically broad terms.

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Scheduling Ad’s in Google Adwords:

As mentioned in my previous post of the difference between accelerated and standard ad showing we indentified some hidden gems within the Google adwords system. Although to many self proclaimed experts out there these may seem self explanatory, as a starter its crucial to learn every minor aspect which can help with the results driven from Paid search activity. READ MORE

The difference in Standard and Accelerated Ad showing within Google Adwords:

Anyone familiar with the Google Adwords will know that there is many little hidden gems within its interface. As part of my blogging series i am to indentify some of the simple functions of Google Adwords interface which can have an effect on your campaigns.Today i will look at the difference between Standard and accelerated Ad showing within Google Adwords. READ MORE

The difference between Broad,Exact and Phrase keywords.

As part of the weekly blogging series directed towards Pay per click the first in the series will revolve around the different keyword match types and what they stand for. We are really going to get our teeth into the basics of Pay per click and work all the way up to the more complex areas of Paid search.

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The Importance of adding Filters to Google Analytics:

Google analytics is a free service offered by Google that generates detailed statistics about the visitors to a website. As a PPC/SEO consultant, an application like Google analytics is essential in order to measure the traffic to your website. READ MORE

PPC Site of The Week:Your PPC Sucks

Upon starting my blogging with PPC Leeds I used hundreds of websites throughout the internet as resources. This is still no different. These websites are fantastic and deserve the recognition they receive from other bloggers worldwide. This week I finalised my aims and objectives of this blog. READ MORE