The Importance of Google Adwords Location Targeting:

What is the importance of Google adwords location targeting? Very good question. I would say Location targeting within Google adwords is one of the most important components for implementing a successful PPC campaign. Not only does location determine where your ad’s will be showing, it also disables the other areas of which you don’t want to the ad to show. READ MORE

Using Negative Keywords or Not?!?

Negative keywords are commonly used within Google Adwords campaigns in order to eliminate those unwanted terms. Recently i have been experimenting with the idea that using negative keywords is not as essential as it is perceived by Google.

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Why use the Google Adwords Keyword Tool?

The Google Adwords keyword tool has further developed how we think when developing our PPC campaigns and also how we develop our SEO strategies.  The Google keyword tool is designed to provide ideas of where to take your PPC campaigns. It is not designed to be the holy grail of keyword research as the terms within the Google keyword tool are typically broad terms.

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Client Work takes over the world!

Just a quick update really as since the great design update i haven’t even updated my blog. Well Ryan has been a busy boy. ppc leeds has been inundated with client work. I am not grumbling at this however with other commitments this ties up all my hours in producing the great back to basic PPC blogs i am looking to churn out. READ MORE

New Design, New ideas, More PPC Stuff.

Welcome guys. First of all i hope you like what we have done here. New design, new ideas and plenty more action packed PPC stuff. I have been debating with myself whether this blog should be strictly ppc related or whether i can make it a personal place to showcase myself as a person, a ppc dude, an seo enthusiast and a bit of a social media monkey. READ MORE

Scheduling Ad’s in Google Adwords:

As mentioned in my previous post of the difference between accelerated and standard ad showing we indentified some hidden gems within the Google adwords system. Although to many self proclaimed experts out there these may seem self explanatory, as a starter its crucial to learn every minor aspect which can help with the results driven from Paid search activity. READ MORE

The difference in Standard and Accelerated Ad showing within Google Adwords:

Anyone familiar with the Google Adwords will know that there is many little hidden gems within its interface. As part of my blogging series i am to indentify some of the simple functions of Google Adwords interface which can have an effect on your campaigns.Today i will look at the difference between Standard and accelerated Ad showing within Google Adwords. READ MORE

The difference between Broad,Exact and Phrase keywords.

As part of the weekly blogging series directed towards Pay per click the first in the series will revolve around the different keyword match types and what they stand for. We are really going to get our teeth into the basics of Pay per click and work all the way up to the more complex areas of Paid search.

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Sites of The Week 21st July 2009

As part of the weekly blogging here at PPC Leeds we aim to round up cool websites we have found throughout the web in the last week. This week we have found 4 fantastic websites ranging from social media right through to the complete Firefox plug ins for Search engine optimisation.
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